Google Quality guidelines for website

These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here (e.g. tricking users by registering misspellings of well-known websites). It's not safe to assume that just because a specific deceptive technique isn't included on this page, Google approves of it. Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.
If you believe that another site is abusing Google's quality guidelines, please report that site at https://www.google.com/webmasters/tools/spamreport. Google prefers developing scalable and automated solutions to problems, so we attempt to minimize hand-to-hand spam fighting. The spam reports we receive are used to create scalable algorithms that recognize and block future spam attempts.
Quality guidelines - basic principles:
Make pages primarily for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking."
Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links.
Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google.
Quality guidelines - specific guidelines:
Avoid hidden text or hidden links.
Don't use cloaking or sneaky redirects.
Don't send automated queries to Google.
Don't load pages with irrelevant keywords.
Don't create multiple pages, subdomains, or domains with substantially duplicate content.
Don't create pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware.
Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.
If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.
If you determine that your site doesn't meet these guidelines, you can modify your site so that it does and then submit your site for reconsideration.

Source: www.google.com

Google Adsense

Step1: Apply for a Google Adsense account. Google will respond to you within a few business days to advise you if you are eligible for an account. Read Google's terms of service for Adsense accounts to determine whether or not your site may qualify.
Step2: Add Google Adsense to your website or blog. Many sites are Adsense-ready and are activated by inputting your publisher ID (a unique number Google will give you upon approval) and choosing the type of display you want for your targeted advertising.
Step3: Drive traffic to your website or blog so that more people have an opportunity to see the targeted advertisements. You earn money based on not only clicked ads but also the number of page views.
Step4: Input your pin number when your account reaches $10. When Google sees that your account has reached the $10 earning mark, they will mail, via postal mail, a pin number to you that you must input into their system via directions included with the pin. This assures Google that you are the person you say you are via receiving a physical letter in the mail. This action activates your account to be ready for payment.
Step5: Receive payment when your account reaches $100 in Adsense earnings. Each time your account hits the $100 milestone, Google will initiate their payment cycle. Payments can be received via electronic funds transfer or via a check sent to you through the mail.

Linking As a Form Of SEO to Boost website's Ranking

you now have a great website, greatly designed hosted with wonderful content but no one seems to notice the site except you and your friends. Trust me these are the most unlikely people to catapult your website over others that are older and well established online. A boost on your ranking is what you now need to consider. This is trying to increase the visibility of your website to the visitors and search engines.Search engines use their spiders to hover around the web space looking for your links available before it determines your authority and assigns you a rank on its system. High ranking websites are displayed first on result pages of search engines
after a query is made on it. One of the ways to boost your ranking is through use of link creation and distribution.
Linking as a SEO means having as many links as possible pointing back to your website or blog. With advent of blogging which have overtaken use of websites, various features on blog systems allow for this. These include use of comments where you leave a point linked to your blog or website. Try as much to comment on other related websites and get the free links.
Use of track backs such as in wordpress systems; this means you have more free links pointing back your site. Track backs automatically add a link inform of a comment on the site you mention in your content pages. All these are free and easy to do. You can also choose to exchange links with other related websites which still is a form of authority creation. Link distribution is the cheapest form of SEO and clever way to boost your ranking on the major search engines.
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