Benefits of Microblogging

Microblogging has so many versatile marketing uses, however, clients question why they should use microblogs and what are the real benefits?
I could probably sit here and write 10 or more obvious reasons, however, one of the most important reasons has to be search engine visibility…I will lend you my real world example:
I bought a lovely pair of Nike Vomero 3 running shoes two weeks ago and ever since I have been busy putting them through their paces. As I have been so happy with them I decided to do a few searches in order to see what other people had to say about them.
As soon as I queried “Nike Vomero3” a twitter tweet ranked No.2 (Google UK & No.1 Google UK (UK)) providing a good review of the shoe. So there we are, there’s the head smacker…search engine visibility!
Not only are microblogs social media platforms which syndicate information, facilitate conversation and enable community building; they are also capable of providing good search engine visibility over time. This is something that many DR centric brands will value

How do I set up goals and funnels?

Setting up goals
After you’ve thought of what your goals will be, start setting up them up by following these instructions:

Log in to your Google Analytics account at https://www.google.com/analytics/.
Select the account that contains the profile you’ll be creating goals in from the Overview page.
Find the profile for which you will be creating goals, and click 'Edit' under the 'Actions' column.
Under the 'Conversion Goals and Funnel' section, select one of the four goal slots available for that profile and click 'Edit.'
Turn the goal 'On' or 'Off.' If you choose 'On,' that means you want Google Analytics should track this conversion goal at this time. Since there are no ways of deleting goals, turning it 'Off' can make the goal inactive.
Select from one of the three match types that Google Analytics uses to identify the goal.
Enter the Request URI in the Goal URL box. Reaching this page marks a successful conversion. For example, a registration confirmation page, a checkout complete page, or a thank you page.
Enter the 'Goal name' as it should appear in your Google Analytics account.
If your goal URL is case sensitive, this means your goal URLs are capitalized exactly like the visited goal URLs.
Enter the 'Goal value.'

Defining funnels
After you’ve entered your goal information, define a funnel:

Enter the 'URL' of the first page of your conversion funnel. This page should be a page that is common to all users working their way towards your goal. For example, if you are tracking user flow through your checkout pages, do not include a product page as a step in your funnel.
Please note: Funnel URLs are treated as regular expressions. For this reason, you can include wildcard characters and use other regular expression methods if you want to match more than a single URL. Learn more about regular expressions.
Enter a 'Name' for this step.
If this step is a 'Required step' in the conversion process, select the checkbox to the right of the step. If this checkbox is selected, users reaching your goal page without travelling through this funnel page will not be counted as conversions. Learn more about the 'Required Step' option in a funnel.
Continue entering goal steps until your funnel has been completely defined. You may enter up to 10 funnel steps, or as few as a single step.
Click Save Changes to create this Goal and funnel, or Cancel to exit without saving.