Saturday, August 29, 2009

Microblogging for organizational usage

Microblogging is a form of multimedia blogging that allows users to send brief text updates or micromedia such as photos or audio clips and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user. These messages can be submitted by a variety of means, including text messaging, instant messaging, email, digital audio or the web.

Micro-blogging has the potential to become a new informal communication medium especially for collaborative work. Over the last few years communication patterns have shifted primarily from face-to-face communication to more online communication in E-mail, IM, and other tools. As more collaboration is being done remotely through technology, there are relatively fewer opportunities for face to face informal conversations. In addition because of time constraints at work due to employee downsizing there is more concern about interruptions along with convenience brought by IM and E-mail.

Many individuals like sharing the whereabouts and status updates in Microblogging. This highlights microblogging’s potential to support informal communication among co- workers. The areas where it looks to impact are the informational effects and the social and emotional effects. The informational effects include increased opportunistic valuable information sharing, expertise realizing, building and maintaining common ground. The social and emotional effects are mainly enhancing the feeling of connectedness among co-workers.

Source: wikipedia

Wednesday, August 12, 2009

The Sticky for Meta Description, keywords, keyword density, and title tags

Shut up shut up shut up. I've been back for three weeks and I don't comprehend why daily there is a new post regarding about topics. Let me run them down for you including the much debated description tag. I have a new thought on that one (not new new, just fresh...

Title tags: Exceptionally Important. Use it for page description, brand recognition, keyword placement. Want to know how many characters? Go count yourself in Google results.

meta description tags: IMO no ranking addition (may be wrong.) IF it's off topic and unrelated to content does it hinder some Google score? We can almost certainly safely conclude you don't get benefit from the tag.

Benefits then? If you don't have content that reflects the site/page content/ search term, then a description tag will help. It also provides the impetus for more clicks then another result with an unclear description.

However most disagree whether this is actually true since tests are inconclusive. From my perspective it DOES help a small minority and is therefore beneficial for said reasons above. If you, however, have targeted content that will do well as a description, no need for the tag.

From my tests on eye-tracking and CTR the TITLE tag is usually what people will glance over not the description tag. Having said THAT we still have evidence that descriptions still work.

Case in point? an example used in the keyword density argument--Dell.com

Dell.com ranks for 'computers'. Sure they have tons of links, but how on earth does Google find title and description tags with the KW computers?! if they don't have it in their content.

The title tag is derived from a DMOZ listing (with 'computers'), however, but the meta description is also used and contains the word 'computers'. So it DOES suggest that if you're a hermit and were searching for computers, didn't know who Dell was, (and they didn't have a dmoz listing), seeing the top ranked site with 'computers' in the description (and in this case title) may induce a click.

keyword density

Copy and paste me recent response....Some SEOs actually look at KW density. I think it's stupid. If you do the normal optimization for 2-3 keywords per page (i.e. bold the words, in the title tags, header tags) then why are you looking at KW density?

Anything between 0-100% is fine. 100% means you have a page with one word, 0% means you may get traffic through LSI (latent semantic indexing) traffic.

At the end of the day it's about your content. if you pay attention for LASTING and VALUABLE content to your target market then you will NATURALLY incur keywords throughout the document/page. If you write for search engines then you'll have to pay attention to your stupid English pages and your keywords densities.

Write for people, optimize for engines, write great content for people, lasting content, valuable content. Stop WASTING time on densities. that's so 2003
Source: seochat(dot)com

Sunday, August 9, 2009

Search engine optimization is not a rocket science

Search engines (Google, Yahoo and MSN) are changing their SERP techniques day by day. So every coming day brings some new SEO updates for the webmasters. Search engine like Google use to change its algorithms (may be) after a couple of weeks that’s why some time tool base PR (Page Rank) update brings some unexpected and shocking results.

As every body use to search the desired information through some search engines, most probably by Google. Obviously, every one wants to touch relevant data instead of wandering around the different and useless websites. Search engines help us by sorting out the websites in such a way that the most relevant site comes up in top results. So in order to bring their websites among the top results webmasters use different techniques and the process of bringing their websites at the top of the list by using SEO techniques in legalized way is called white hat SEO.

In short we can say that search engine optimization is not a rocket science or joke rather then it is the name of continuously changing field, in which you can get guidance through SEO updates or you can also try your ways by following search engine guidelines. It really needs some thing beyond expertise. People who are working in this widespread field of search engine optimization love to get useful SEO updates.

Wednesday, August 5, 2009

Free Internet Home Business Promotion

When you have an internet home business it is also recommended to set up your own website and promote it online to get more traffic. There are many different ways to promote your website online, and some of them are even free, and believe or not the free methods are as avail as those that cost money.

These days, your home business website can be promoted and receive a lot of targeted traffic thanks to all the free promotion tools accessible to you online.

Here is a list of free internet home business tools you can use to promote your business and website:

1. Grow your link popularity. Submit your website url to link and SEO directories. Start with directories with high page rank, most directories are free, and don't ask for a reciprocal link. Building link popularity is free and the easy way to promote your website online.

2. Use forum marketing. Forums are built to help you promote your business. Search and find forums related to your business and join the conversation. You will find valuable information on these forums and also be able to help other with your experience. In time you will build a name for your business and eventually increase the traffic to your site.

3. Find friends and be friendly. Friends are important in every aspect of your life, online and offline. Being friendly to other business owners will help you when it comes to promoting your home business.

4. Article writing and marketing. Article marketing is known to be one of the best and most effective internet marketing tools available today. Writing article on related topics to your business and submitting them to article directories is a tool to build your credibility and establish you name as an expert in your field, in addition is also help you achieve step number one: building link popularity.

5. Tell people about your website. Use the proven method of word to mouth. Tell your friends, family, neighbors, and everyone you know about your website.

Source: http://www.articlesbase.com