why company owner's are taking interest in SEO work

I am having almost 15 years of experience in online marketing industry, worked in various type of company like travel, automobile, hotels, IT, real estate, publication house, the owner is not interested too much in every work like coding, printing, booking method, building, content writing, print media, print advertisement  etc, but when they come to the contact in SEO/SEM/Online Marketing/Internet marketing then they try to feel their manager that they are very expert in online marketing industry and as they have lots of work so they hire you to implement their ideas on website, and they are sure with this their business will grow, so many times manager thinks they are right and work under pressure and so many time manager sit silent and implement only that, that their owner says, and every time discus every point with owner with this words, they you are guru of mine in this field, so i need to work under you, the owner feels pride with this words, but   as they are no any kind of practicle knowledge of the field and suggest only those things they seen on their competitors website without any deep analysis, so many time wee see only one phase of the site, but there are so many layers inside the every work, if some one is using folder structure then it has a separate plan for promotion, is they using sub-domain structure then there is another plan of promotion, if some one is adding links in footer then it has a different strategy, if some one is adding links inside the content it is differ, but owner seen only one thing at a time so they suggest, and the result is google manually penalty, then owner asked to manager what happened to the site, then manager replied with very gently you are expert in this field so i did what you said without using my brain, as you are my guru in this field, after that the owner of that company never say to any one that I am expert in Seo, and handover the website to manager and ask only progress, and check the results only.

Why SEOs do Link Building

Since last 10 years, I am working for online marketing and analyzing lots of changes in google algorithm, Google is saying we consider a link as a vote for the site, and a site can get link from anywhere as from forum, blog, website, I agree we do not stuff link anywhere, but what about if any other add my site's link in forum, blog or any website as a reference.

I have collected few point here to discus:

Mr. Gabe said the following represent the culprits:

Mr Gabe said Forum spam: This includes comments in forums with exact match anchor text links.

My question is this if any one add my site's link in any forum under the comment section then what will be the effect?, I am not hoping for a positive effect but is there any effect of negativity, Yes, Mr Gave is saying site owner is culprits.

Forum bio spam: Biographies of forum users containing exact match anchor text links.

The same question is arise, and if i am making profile in a forum then why I am making, I made for the people to know me, my business and website, if my site is not get any benefit from that forum then why I will be involve in forum posting.

"Do follow" blogs: Blogs that don't add nofollow to the links posted. "Let's face it," Gabe said. "Being listed on do-follow resource sites can absolutely send Google a signal that you are trying to game links."

This concept is out of scope, I do not understand, if Google is not considering the no-follow link then how you will punish a site.

 Blogroll spam: Watch for blogroll links gone wrong. "Some may be fine," Gabe said. "If you are unsure which ones are bad versus good, ask for help from a seasoned SEO."

What should be the use of a blog if we do not place some link of my site, now if you loves a blog then what is next, surely you want to know more about the main business.

Spammy directories: If you've used spammy directories in the past, and still have links out there, Gabe said "nuke them, have them nofollowed, or disavow them."

Blog comment signature spam: Google seems to be targeting these links even when they're not followed, Gabe said.

In all, i just understand, now SEO is nothing just a simple logic, place very new and  updated content for the user, and stop all kind of link link building, just wait if someone place your site's link then only you get backlink.

What counts as a high-quality site in terms of Google

Would you trust the information presented in this article?


Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?

Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?

Would you be comfortable giving your credit card information to this site?

Does this article have spelling, stylistic, or factual errors?

Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?

Does the article provide original content or information, original reporting, original research, or original analysis?

Does the page provide substantial value when compared to other pages in search results?

How much quality control is done on content?

Does the article describe both sides of a story?

Is the site a recognized authority on its topic?

Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?

Was the article edited well, or does it appear sloppy or hastily produced?

For a health related query, would you trust information from this site?

Would you recognize this site as an authoritative source when mentioned by name?

Does this article provide a complete or comprehensive description of the topic?

Does this article contain insightful analysis or interesting information that is beyond obvious?

Is this the sort of page you’d want to bookmark, share with a friend, or recommend?

Does this article have an excessive amount of ads that distract from or interfere with the main content?

Would you expect to see this article in a printed magazine, encyclopedia or book?

Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?

Are the pages produced with great care and attention to detail vs. less attention to detail?

Would users complain when they see pages from this site?

How to Optimize a website part 5

You should be using directory submission, article submission, and 3-way linking.

Regular Article Submission IS definitely worth doing; however, a better way to go about writing and submitting articles is to use Article Syndication. Article Syndication is where you write an article, submit it to SEOLinkVine.com and then allow SEOLV to “syndicate” (i.e. put) your article onto thousands of blogs across the internet.

Article Syndication is the best form of linking because you:

   Are getting links from multiple websites related to the content of your article
   Can control the exact text surrounding your link and can place 3 links to your website within the actual content of each article. Not just 1 link in the footer of your article.
   This is 100% undetectable by Google because SEOLV just facilitates the natural process between people that own websites and want content, with the people that don’t mind writing the content in return for links to their websites.
   Instead of writing articles and submitting them to the same article directory hundreds of times (in which case you’d get 100 links all from the same website; ezinearticles.com), you’re submitting the articles to SEOLinkVine which allows you to insert 3 links per article, and then it syndicates your article to DIFFERENT blogs across the internet. So you’re getting links from different IP Addresses… and you learned in a previous lesson the importance of getting links from difference IP Addresses.

Get mass links through forum profile linking. Find forums across the internet and create an account with them. They don’t need to be related to your website’s content. After you create an account, add a link to your website within your forum profile. Use your main keyword phrase as the anchor/link text that you use to point to your site.

This can be somewhat time-consuming, but works really well. I would recommend using a software program to help automate this process and save you hours of time. This program is very good; however is pretty “techy” is: Nuclear Link Blaster

Get links by commenting on blog owner’s blog posts. DO NOT spam. If you spam, your comment will not get approved, PLUS you make yourself look like an amateur and waste the blog owner’s time. Spamming is never good. Don’t do it. Make comments directly related to the blog post that would add to the discussion. Then throw in a link to your website in the “name” field.

Get links by adding a signature to your forum posts. If you’re not a member to a forum related to your niche, become a member. Them become active in the forum. The more posts you make to the forum, the more links you’ll get. A forum signature is simply the text that’s located at the bottom of every single forum post you made. You can edit your forum signature within the edit profile screen of most all forums.

How to Optimize a website part 4

Reciprocal linking is when you ask another website to link to your site in return for you linking to them. This is a waste of time and no longer works.

The current way you should be manually approaching websites for links is through “three-way” linking. This is where you ask a website owner to link to your website A, in return for you linking to them from your Website B. In order to do this, you need to own 2 websites.

   Website A (you own this website)
   Website B (you own this website)
   Website C (the person’s website you’re trying to get a link from)
This way there is no footprint in Google eye’s. They will have no idea that you arranged this “link exchange” because no 2 sites are linking to and from each other.

You should purchase a Page Rank 5 website with content on it, to use as your “link bait” so that when you approach other sites about this 3-way linking strategy, they’ll have a huge incentive to take you up on the offer. Because they’ll be getting a link from you from a Page Rank 5 website. Always think “what’s in it for them?” The better offer you can make them, the greater chance you’ll get a link from them.

Use SEO Elite to find potential authority websites so you’ll know which websites you should manually approach for this 3-way linking. SEO Elite will show you exactly which websites will give you the absolute most benefit if you could get a link on their website.

5.You should write articles. The articles should be related to your website’s main topic. In the footer of each article you can include a link to your website.

You should submit manually to the top 3 article directories:

   ezinearticles.com
   articlebase.com
   articledashboard.com
Jack Humphrey has a very good list at his website here:
http://seodomination.bradcallen.com/Profile-Links.htm

Submit your websites to website directories on the internet. Start with 3 main website directories:

   Yahoo Directory
   Dmoz   JoeAnt

Submit your website to mass amounts of website directories using a directory submission service OR using our free directory submission software tool called Directory Submitter. Get it here: http://directorysubmitter.imwishlist.com

Submit your website to mass amounts of article directories using an article submission service OR using our free article submission software called Article Submitter. Get it here: http://articlesubmitter.imwishlist.com

Use all the tools and resources mentioned in this summary. They WILL help increase your rankings. Tomorrow we’ll talk about other ways you can get links to your website. Stay tuned!

How to Optimize a website part 2

On page ranking factors are things ON your own web pages that you can change yourself in order to affect your Google rankings.

Various on page ranking factors include:

   Page title
   Actual text on the web page
   Alt image tags
   Bold tags
   Italic tags
   Underline Tags
   Meta description tag
   Meta keyword tag
   h1 and h2 header tags
   Internal linking between the web pages of your website

Wikipedia.org is a great example of good internal linking. Internal linking is one of the most important on page ranking factors of your website.

When linking to another web page on your website, you should use the keyword(s) you’re trying to rank that web page for, in the “anchor text”.

Note: Anchor Text: is the blue underlined text that when clicked, will take you to the specific web page.

NEVER use the anchor text “home” to link back to your home page from each page of your website. Use something like: keyword home
as the anchor text.

When linking back to your homepage. Don’t link back to index.htm or index.php etc. Link back to the FULL URL: http://www.WhateverYourSiteIs.com so that it will count as a link back to your homepage, increasing your Google rank.

Add a forum to your website. A good free forum is www.phpbb.com .

At the bottom of each page in your forum, link back to your homepage. Use your main keyword as the anchor text. This way, each time a forum post is made, you now have another link pointing back to your homepage, using your main anchor text.

Include your keyword inside each of the main on page ranking factors that I mentioned in #2 above. Don’t worry about keyword density. Just make sure you mention your keyword at the beginning, middle, and end of your web page and you’ll be good to go.

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