You Can Do Yourself Without Professional Help

Listen, I have a few clients that can talk intelligently about DMOZ, or FaceBook, or Twitter, and deep linking. I am always impressed and feel like comfortable talking about my methods to a client who doesn't glaze over in the eyeballs when the discussion turns to deep Backlinking. I purposely keep my conversation in basic English so as not to put prospects and clients to sleep talking about top level domains and the importance of having 65 characters in your title tag which is the most important.

How do you know if your indexed on Google or not? Easy, put the following in the Google search bar. (Not your browser's address bar, only the Google search bar will work. Exactly enter site (colon)yourdomain com if Google reports: Your search - yourdomain com did not match any documents, then you can't be found on Google even though you appear when you put your domain in the address bar. Confusing, nope, just read very carefully what was just written. It is critical that you are indexed on Google, or you are invisible to the world and beyond.
Start building backlinks. Find blogs that are related to what your website is about. Make a comment on the blog and be sure to include your URL, not your domain name. When your comment is published by the blog owner, your website gets 3 Gold Stars from Google. Try to do one or two a day. This experience is great promotion for your site and you get to see other designs, read some well optimized text, see what graphics are useful and which are stupid. You will see blogs that are practically nothing but advertising, OK to comment but pretty worthless as contributing good content to the internet. Many of these blogs are just ad money scams.

SERP: basic of search result

When a user enters a query, our machines search the index for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors, one of which is the PageRank for a given page. PageRank is the measure of the importance of a page based on the incoming links from other pages. In simple terms, each link to a page on your site from another site adds to your site's PageRank. Not all links are equal: Google works hard to improve the user experience by identifying spam links and other practices that negatively impact search results. The best types of links are those that are given based on the quality of your content.

In order for your site to rank well in search results pages, it's important to make sure that Google can crawl and index your site correctly. Our Webmaster Guidelines outline some best practices that can help you avoid common pitfalls and improve your site's ranking.

Google's Related Searches, Spelling Suggestions, and Google Suggest features are designed to help users save time by displaying related terms, common misspellings, and popular queries. Like our google.com search results, the keywords used by these features are automatically generated by our web crawlers and search algorithms. We display these suggestions only when we think they might save the user time. If a site ranks well for a keyword, it's because we've algorithmically determined that its content is more relevant to the user's query.

Source:http://www.google.com/support/webmasters/bin/answer.py

Facebook Marketing - Groups vs Pages

Facebook has become one of the hottest trends in Internet marketing. It has a lot of potential as a marketing platform, if you use it carefully. Among the numerous opportunities to advertise, groups and pages stand out as two of the most effective and easiest methods of brand promotion.Creating a Group is the original method of community-building marketing. It is still popular and with good reason. A Group can serve as a center for everything related to your brand. It encourages people to participate in discussions and share it with others. A Group also serves as a great way to communicate with your potential and current customers.Groups also have a few disadvantages. If you have over 1,000-1,500 members you can't send messages to your entire group (this restriction is slated for removal). This limits your communication ability with your group members. Groups also attract more spammers, and you might find your time being wasted by dealing with this spam.

Source:ArticlesBase.com