No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. The B2B blog team must develop content that resonates with a target audience and is tailored around specific goals. My last article, "5 Steps for Crafting an Effective B2B SEO Blogging Strategy," focused on developing an organizational plan for a corporate blogging strategy.
This article focuses on the writing component. Here are four ideas and supporting examples for B2B corporate blog writing, designed to target specific audiences, help achieve Internet marketing goals, and build links for search engine optimization campaigns. Content for Community Development Soliciting the contribution and participation of other bloggers and site owners can be a powerful way to gain awareness and links.
More importantly, this type of strategy provides an opportunity to connect and share with social media friendly peers.
Ideas and recommendations for developing these types of posts:
•Create aggregate lists showcasing important resources and/or publications relevant to the industry.
•Develop badges, awards, and general ways bloggers can showcase recommendations.
•Solicit quick and easy contributions from other bloggers in the industry, providing links and references in exchange for assistance.
Blog Post Examples Galen De Young's list of top B2B blogs is a great example. As a way to gain additional, organic links, those included in the list can show off their inclusion with a community badge.
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