Facebook has become one of the hottest trends in Internet marketing. It has a lot of potential as a marketing platform, if you use it carefully. Among the numerous opportunities to advertise, groups and pages stand out as two of the most effective and easiest methods of brand promotion.Creating a Group is the original method of community-building marketing. It is still popular and with good reason. A Group can serve as a center for everything related to your brand. It encourages people to participate in discussions and share it with others. A Group also serves as a great way to communicate with your potential and current customers.Groups also have a few disadvantages. If you have over 1,000-1,500 members you can't send messages to your entire group (this restriction is slated for removal). This limits your communication ability with your group members. Groups also attract more spammers, and you might find your time being wasted by dealing with this spam.
Source:ArticlesBase.com
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