I am having almost 15 years of experience in online marketing industry, worked in various type of company like travel, automobile, hotels, IT, real estate, publication house, the owner is not interested too much in every work like coding, printing, booking method, building, content writing, print media, print advertisement etc, but when they come to the contact in SEO/SEM/Online Marketing/Internet marketing then they try to feel their manager that they are very expert in online marketing industry and as they have lots of work so they hire you to implement their ideas on website, and they are sure with this their business will grow, so many times manager thinks they are right and work under pressure and so many time manager sit silent and implement only that, that their owner says, and every time discus every point with owner with this words, they you are guru of mine in this field, so i need to work under you, the owner feels pride with this words, but as they are no any kind of practicle knowledge of the field and suggest only those things they seen on their competitors website without any deep analysis, so many time wee see only one phase of the site, but there are so many layers inside the every work, if some one is using folder structure then it has a separate plan for promotion, is they using sub-domain structure then there is another plan of promotion, if some one is adding links in footer then it has a different strategy, if some one is adding links inside the content it is differ, but owner seen only one thing at a time so they suggest, and the result is google manually penalty, then owner asked to manager what happened to the site, then manager replied with very gently you are expert in this field so i did what you said without using my brain, as you are my guru in this field, after that the owner of that company never say to any one that I am expert in Seo, and handover the website to manager and ask only progress, and check the results only.
No comments:
Post a Comment